Hi! I’’m Kate
MEET THE FOUNDER
Kate
I love shopping, so much so that I did a degree in it (retail marketing). I worked in Retail at M&S, Armani, Selfridges and Flannels, but weirdly, it was never about the clothes and always about the way they made you feel. About the connection and the people and that amazing feeling when you help someone get it just right.
I trained as an independent stylist over 20 years ago and always dreamt of curating my own collections, which is why DD is so exciting for me- it's like the past 20 years of lessons rolled into one, and I really hope this selection brings you some joy!
Our Ethos
We believe that joy can be accessed through the colour and clothing in your wardrobe, and we are here to give you an alternative to the everyday ordinary.
Growth comes from stepping out of your comfort zone and we know that it can feel a bit daunting, so let us guide you with simple style advice, colour options, and clothing pieces that make feeling great a breeze.
ChroMe
We believe colour is more than something you see - it's something you feel. Our mission is to help you reconnect with yourself using colour as a powerful tool for healing, balance, and expression. Whether you’re seeking calm, clarity, confidence or connection, we’re here to guide you towards the shades that support your wellbeing.